Merchant Services costs improved for American Golf

American Golf is Europe’s largest golf retailer and wanted to review and improve its Merchant Services costs. The business has 95 stores in the UK and the Republic of Ireland and are still growing. They stock a full range of golf equipment for golfers of all levels. This includes irons, drivers, putters, package sets, balls, shoes, clothing, etc.

A partnership between two specialist firms


American Golf aims to offer unbeatable value and an extensive range and exclusive deals. It also aims to be the first stop for all golfing equipment needs. Similarly, Bankbrokers goes beyond benchmarking to provide the best, independent banking and merchant services to support clients such as American Golf. This is achieved through in-depth knowledge of the markets. Also, global benchmarking capability and an extensive international network.

Merchant Services strategic review

After starting a review of the merchant services strategy, Simon Owers, CEO, invited Bankbrokers market experts to become involved.

Simon comments:

When we decided to review our merchant services strategy and merchant services costs, Bankbrokers was recommended to me. Bankbrokers had already provided their services to one of the other companies in our private equity owner’s portfolio. So, we already had confidence they would deliver for us.

From the outset, in the first meeting at our head office, I could see they really know the industry It quickly reassured me we’d picked the right partner. Their analysts extracted all the necessary data remotely from Oslo. Then, they produced a detailed benchmarking report outlining all the options available to us. All relevant pros and cons were explained thoroughly and with a clear recommendation.

Once we agreed on our preferred course of action, they then sat side by side with us at key meetings with our current providers. This ensured we communicated our requirements effectively and negotiated the best possible terms. This was from a position of strength and knowledge.

Simon continues:

Quality support throughout the RFP process

When we ultimately decided we wanted new providers to help us with the next stage of our journey, the Bankbrokers team again supported us through an RFP process. This included facilitating discussions with the industry’s best merchant services providers and our own internal stakeholders in Operations, IT and Finance.

We made the final decision on who to work with to optimise our future set-up, at a fairer price and with the right technology for our long term business needs across all sales channels. The whole process was well managed by Bankbrokers, and we are very happy with the final outcome, the savings we are making and the support we received throughout.

Bankbrokers are knowledgable, pragmatic and easy to do business with, and so I’d highly recommend their proposition to any retailer who’s not already had the benefit of their services.

An independent and trusted partner to our clients.

Contact us for further testimonials and how Bankbrokers can assist with banking and merchant services.

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